By YOUNG MONEY Staff
16 November 2010

Equity investments are still a good bet, the nation's rich investors believe.

Ninety-two percent of people with more than $1 million in investable assets haven't abandoned the stock market, a recent U.S. Bank survey shows. And almost half of millionaires say they haven't adjusted their stock allocation in the past three years, despite the volatility that has plagued the equities market.

"The vast majority of millionaire investors have persevered and remained in the market," U.S. Bank Wealth Management Group president Mark Jordahl noted.

Millionaires are deciding to keep their money in stocks even after suffering losses on their investments. Since the recession began about three years ago, 97 percent of millionaire investors have lost money - but, at present, just 8 percent have withdrawn from the markets completely.

Their attitude reflects a truism about stocks: that people who ride out bear markets and stay invested fare much better in the long run than those who sell after hearing bad news. You don't get to be a millionaire investor without being patient and persistent - and remaining faithful to stocks over many decades is one of the best ways to build wealth.