Chinese Video Company Offers IPO, But Investors Skeptical

Shanghai-based Tudou is conducting an initial public offering in the U.S.

By YOUNG MONEY Staff
5 August 2011

Tudou, the second largest internet video company in China, has filed for an initial public offering that will occur some time during the coming months, according to Bloomberg.

China, as the globe's most populous country, is also the largest internet market in the world, making Tudou a potentially very profitable enterprise. Already the company reports that it reached 200 million unique monthly visitors in May, coming close to its competitor Youku, which saw 234 million in March.

Tudou had initially filed for an IPO last November, but eventually called it off. The new IPO is planned to be roughly 50 percent larger than the last, hoping to raise $180 million through the sale of 6 million shares priced between $28 and $30 each.

The Financial Times notes that the video industry in China represents a more reliable investment than in years past as copyright issues have largely subsided and Yukou, which made its IPO last December, has already seen shares triple in value. There are some reasons to be concerned, however, as several scandals with U.S.-listed Chinese companies have substantially cooled interest in that market.

 

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