Behind the Scene at PZI Jeans
Young Money Challenge

By YOUNG MONEY Staff
31 March 2009

They are faster than a speeding bullet; they hold an advanced degree, sometimes several.  They own and operate more than one successful entrepreneurial enterprise. Meet the new cyber era entrepreneur. 

As entrepreneurialism traditionally booms during times of recession, chances are you may become one of these highly-motivated, over-achieving, cyber moguls or may even be living right next door to one. 

Attorney Daniel C. Jason, a former JAG Officer who achieved the rank of Major, is a super cyber entrepreneur.  In addition to owning and operating a successful law firm, Jason & Bradley, Jason is also the founder and President of Atlanta-based fashion label, PZI Jeans.  PZI Jeans are sold in over 600 retail stores and boutiques nationally and internationally, including select Macy’s stores. What makes PZI Jeans truly special is the company’s E-Commerce business model—its true driving force. 

Jason gets up at 5 a.m. and begins working online.  Entrepreneurs like Jason do more before noon than most of us do in two days.  Jason works well over 60 hours a week at his law firm. And most nights you can find him online, burning the proverbial midnight oil: checking inventory, researching fashion trends, dealing with vendors and distinguishing his brand from competitors by offering the best denim at “recession-friendly” prices. 
 
“I wake up typically between 5:00 and 6:00 a.m., depending on how late I worked the night before. I typically head to PZI Jeans offices for meetings, to look over designs, presentations, or whatever is priority.  Then I head over to my law office to complete the day. Some days, I work from the law office while corresponding on-line with our PZI Jeans Staff. On the days that I have trial or court hearings in the morning, I would head to court straight from home.”

By the middle of the day Jason is in his flow, rolling his office chair between three different monitors, checking MSN.com, reading Women’s Wear Daily (WWD), and other fashion magazines and websites, reviewing contracts, scrutinizing sponsorship proposals, monitoring office systems and speaking on multiple telephones. 

“It is all about multi-tasking, and delegating, there are no dull moments. Before computers, none of this would be possible but now, I am able do the job of four people.  We have to take advantage of technology to get ahead now more than ever,” says Jason. 

On days Jason has court appearances, his wife, Claire Jason, a Magistrate Judge and the Vice President and Creative Director of PZI Jeans, takes the reigns making sure action items are handled.  All of the leaders at PZI Jeans have full access to their work computers from home so the team often works around the clock in unison.

“I am a techno-man. I believe in technology and will not spare any expense to procure the best technology for our companies. I tell my staff to tell me what will make them more efficient from a technology stand-point, and I get it for them.  Because of my multiple offices, the computer and email remain the most important technology to me,” says Jason.

Because of Jason’s commitment to his cyber venture, PZI Jeans was recently named by Inc. Magazine as one of America’s fastest growing private companies. 

“Success to me is the undying devotion to accomplish my goals, in spite of any odds or obstacles.  I strive to do my best at all times and I believe just because something is not broken does not mean that you cannot make it better."
 
For more information visit:  www.pzijeans.com

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