Mansion Boys: Dotcom's next young Millionaires

Become a Fan of Young Money

Follow Young Money on Twitter

Email This Article

Print This Article

Brian Novitsky and David Luber grew up together in the suburbs of Philadelphia, attended the same high school, and played for basketball powerhouse Hatboro-Horsham, who produced NBA player Matt Carroll, from the Charlotte Bobcats. 

They stayed in touch during their first two years of college before Luber transferred to Jacksonville to attend school only 15 minutes from his childhood buddy.

Both graduates were full scholarship basketball players: Novitsky graduated top 10% of his class (3.93 GPA) with a degree in Broadcast/Journalism from Jacksonville University. Luber graduated with a degree in Philosophy with a Business minor from the University of North Florida.

“I could tell we had good synergy and always dreamed big says,” Novitsky, who came up with parent company name Mansion Minds, Inc. “I would come home and Dave would be working on the most ridiculous business ideas; from selling homemade pizzas out of his car trunk to buying domains for future business endeavors.”

Since they didn’t have much money, they wanted to create a business that didn’t involve too much overhead.  “We were social in college; we partied with our friends and often went out to the local bars by the beach.  So we decided to created original, funny t-shirts for our friends to wear to bars and strike up conversation with the ladies.  This turned into our first venture, CollegeSlogans.com,” says Novitsky.

They started by printing few of their favorite slogans in the garage of their college home. The shirts were an instant success, enabling the two to create their own high-end slogan t-shirt line, College Slogans. Before they knew it, Luber and Novitsky had celebs such as Svetlana from The Real World, model Shannon James, and WWE spokeswoman Kelly Kelly reaching out to them to model their creations.

“Although we were busy with school and selling t-shirts, we still made it a priority to sit at the kitchen table after our long days and run through more business ideas.  One night we got on a tangent about the hottest girls on our campuses. We began wondering who the hottest college girls were from other universities.  After coming up empty through numerous Google searches, Brian and I decided to expose the country with access to the hottest college girls by state, school, and class as our next project,” says Luber.

The roommates continued selling t-shirts to raise enough capital to set up their parent company, Mansion Minds Inc, which included both subsidiaries, College Slogans LLC and College Mansion LLC.  After graduation (April, 2006), they decided to regroup and move back to the Philadelphia area.

Then the grind really began as they sold their t-shirts at flea markets, going door to door to retail stores, and promoting them around campuses in the Philly area.

“Our online sales were growing, more stores were interested in tees, and we were also selling twice a week at the local Rice’s flea market.” says Novitsky.

Print

Share This Page

• Email
• Stumble It!
• Digg
• Facebook
• Delicious

• Mortgage 101
• Understand Your Credit 
• Money Management Software: Read Reviews