Its party time!

Recently, "THE EDGE WITH JAKE SASSEVILLE" kicked up its heels and took to the party floor for its super exclusive launch party. The party was held at the Hotel Gansevoort's Ono Garden in New York City. Even my staff looked at me and asked how we got such a trendy place. I told them I had no clue.

My business development team put the shin-dig together for my advertisers and sponsors so that they could "feel, touch and smell Jake Sasseville." After all, if you were putting huge amounts of money into something, you'd want to do more than smell it. So I wore my best Parisian cologne.

Party planning

Whoa. Hold the reigns. Back up. How did all of this come to be? After all, I'm 21 years old and I certainly don't have 15 grand in my bank account to throw a party.

The idea for the bash came in April when my business development guru, Jamie Elden, said it would be helpful to have a party to persuade interested advertisers. I reacted like any 21-year-old presented with an opportunity to have a party would... I asked how we'd throw it. He said he knew a promoter that he would speak with.        

Five days later, Max Ramirez of Press Play Events and Jamie had secured the hippest location in Manhattan at Hotel Gansevoort. Somehow, Max and Jamie set up drinks and sushi specials for our guests. The venue itself must have cost thousands of dollars to rent, but somehow strings were pulled and it all came together.

Fast forward. Party time.

The party was sensational! I could hardly believe that 250 people came. There was music, sushi, bottle service drinks and more music and fun. Everyone from ABC execs, to Chappelle Show and Saturday Night Live writers, to friends and fans showed up.  I felt myself switch onto autopilot for most of the evening as people came up and asked me the same questions all night. Everything became a blur. It was an overwhelming experience and one that I'm not sure I had realistically set myself up for. As I went deeper into a blur, all I could think of was the after party.

Just kidding. Snap. Wake up. You have a show to sell.

I knew 20 percent of the guest list. That means I was meeting about 200 people for the first time, and had to quickly and personally sell them on "THE EDGE." Smile. Be "on." Sell your personality.

Welcome to showbiz

Ten days later and just a week before I retreat into the Maine forest for some R&R, the party seems to have been a success. I have a meeting this week with a high profile dotcom about dumping some money into the show. My business team has also told me that both the CEO and investors of an energy drink company and a condom manufacturer are interested in sponsoring THE EDGE's initial season on broadcast and broadband.

About an hour after the party began, my ad sales guru Jamie Elden (who, by the way, set up the whole party!) took me aside and said, "The New York Times is ready for you."

Camera. Lights. Action. I was set to be interviewed by The New York Times. I told myself, "Be smooth. Don't say anything stupid." I turned around and there was this young, attractive and deadline-saturated female reporter dripping with journalistic integrity that only the Times can bode. She was walking toward me.

"Hi there," I said in my awkwardly inviting and jovial manner. "Hello, Jake, pleasure to meet," she says in her familiar British accent. "Oh, I love your accent," I said quickly, trying to charm her. "And, I love London." Her face changed. "I'm from Sydney," she said bluntly. "And I hate it when people do that."

I felt about as small as an anorexic Olsen twin. You could have crushed me with her pinky. I laughed it off, and so did she (sort of). I made some wise remark, did some over exaggerated Conan-esque movement to cover up the embarrassment and then drank out of a glass that had no water in it. Yet, it was in that moment of sheer desperation, the moment where my company's name (Foot in Mouth) could not have been more appropriate, that moment when everything began to move in slow Matrix-like-motion -- it was in that moment that I realized I am a talk show host.

I had just messed up an interview with The New York Times before I even said anything about my show. Yet, somehow in the whirlwind of the evening, it didn't make a difference. I was having fun. I was in my element. And I was dishing out that edgy and irreverent brand that is THE EDGE.

Stay tuned... next up, advertisers spew with excitement over the content of the show as they charter dump trucks to deliver cold hard production dollars to my door step.

Jake Sasseville hosts one of the most exciting alternative late night talk shows on television: THE EDGE. He also attends Marymount Manhattan College in New York City where he is earning a degree in communication arts and business management. For more information about THE EDGE or Jake Sasseville, please go to www.edgewithjake.com. You can also email mail@edgewithjake.com.